Social Soul

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The challenge

  • Logo and brand development
  • Collateral design
  • Website design and development

When Adelaide-based Hayley Osborne quit her high paying corporate day job to start up her very own Social Media Marketing Company, she needed a “soulful” brand and website to suit her high octane, curly-haired personality.

We dissected Hayley’s brain to find out her likes, dislikes, and favourite shampoo, then brainstormed a branding strategy and web page structure we thought would keep people intrigued. Being a wordsmith herself, we sought out to design a webpage that was reflective of her writing tone. Her logo, on the other hand, had to have professional connotations while being minimalistic and sleek.

What we delivered

Beginning with the Social Soul logo, we went for the serif-based font, Garamond Pro. The WordPress website was to be a monotone colour scheme loaded with eccentric colourful images and a custom blog page. We factored in an email harvest form which links directly to Hayley’s Mailchimp audience list. With a dash of Brain Box Media training, we gave Social Soul the tools to frequently push out blog articles on their own terms.

Hayley’s Social Soul branding stands out from the crowd. With the black and white palette, it makes amazing use of negative space. The Social Soul website also uses a monotone colour set, and Hayley feels this sets it apart from other Marketers in her industry. She is proud of the tone that the web design sets for her, and appreciates the flexibility it has to write her own content in future.

Brain Box Media plug

Over 15 years’ experience with some of the biggest brands in Australia. Hayley from Social Soul gives your social media a consistent voice, and produces unique content for web copy, blog articles, and much more.

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