If you run a small business in Australia, chances are your customers are searching online before they even step through your door. From cafes in Adelaide to tradespeople in Melbourne, local SEO is the key to being seen by people who actually live or work near you.
Here’s why it matters, and how to make it work for your business.
1. Local SEO = Local Customers
Local SEO focuses on optimising your website so that it appears in search results when people look for services “near me.” For example, someone searching “best plumber in Sydney” is likely to hire a nearby business. Without local SEO, your business could be invisible, even if you’re the best in town.
2. Claim and Optimise Your Google Business Profile
Your Google Business Profile (formerly Google My Business) is your first impression online. Fill it out completely: business hours, address, phone number, website link, and high-quality photos. Don’t forget to encourage satisfied customers to leave reviews. Positive reviews boost your rankings and credibility.
3. Use Local Keywords
Include location-specific keywords naturally in your website content. Phrases like “Melbourne coffee roaster” or “Adelaide landscaping services” help Google match your business to nearby searchers. But remember, don’t overstuff keywords. Readability is still key.
4. Get Listed in Local Directories
Beyond Google, make sure your business appears in local directories like True Local, Yellow Pages, or Yelp. Consistent contact info across platforms helps Google trust your business and improves your search rankings.
5. Mobile Optimisation is Essential
Most local searches happen on mobile devices. Make sure your website is mobile-friendly, fast-loading, and easy to navigate. A clunky site can turn away potential customers before they even call you.
Local SEO isn’t a luxury. It is an essential for businesses that want to get found by people nearby. Small changes like optimizing your Google Business Profile, using location keywords, and keeping your website mobile-friendly can have a huge impact on your visibility and growth.
Want help boosting your local search presence? Contact Brain Box Media today and get found by more customers near you!
