The Challenge
Logo and brand development | Collateral design | Website design and development
Hayley Osborne is a marketing consultant, host of The Hayley Osborne Show and founder of Magnetic Marketing Formula and Superhero Marketing. She works with health brands to create standout marketing that connects, converts, and builds trust. Hayley believes today’s real superheroes are the people helping others heal, grow, and thrive, and her goal is to help those brands shine. Her mission is to make marketing feel aligned, simple, and magnetic, so health brands can show up confidently, grow a thriving practice, and focus on what they do best: changing lives.
She needed a website to reflect this as well as a strong brand telling a synergised story that was upbeat, driven, highly motivated and represented her glass half full personality.
We worked together to brainstorm a branding strategy and web page structure we thought would keep her audience intrigued. Being a wordsmith herself, we sought out to design a webpage that was reflective of her writing tone. Her logo, on the other hand, had to have professional connotations while being minimalistic and sleek.
What We Delivered
Beginning with the Hayley Osborne logo, we went for the serif-based font, Garamond Pro. The WordPress website was to be a combination of medium pink, blue and yellow colour scheme and loaded with eccentric colourful images to promote her 8-week Magnetic Marketing Formula for Health Brands and her custom “club” page, Superhero Marketing, the club for health professionals looking to stay up to date with marketing trends to grow their business.
We needed to include a dynamic section for her podcast, The Hayley Osborne Show to be featured on the home page as well as have a dedicated page with imbedded play function for each podcast episode. We factored in an email harvest form which links directly to Hayley’s CRM, building her email list. With a dash of Brain Box Media training, we gave Hayley the tools to frequently push out podcast episodes and blog articles on her own terms.
What Was It Like Working With Brain Box Media?
Working with Brain Box Media was seamless, strategic, and empowering. From day one, they understood the heart of my brand and helped bring it to life through thoughtful design, intuitive structure, and an aligned brand aesthetic. The team created a website that reflects my tone, energy, and offerings and made sure I had the tools and training to manage it myself, confidently.
The process felt collaborative, personalised, and exciting. The site they built truly elevates my visibility, showcases my podcast and programs, and acts as a powerful hub for my business growth. Brain Box Media just got me, and that made all the difference.
Hayley Osborne
Owner
