The challenge
- Logo design
Union Street Urban Wear (USUW) was looking for a logo to go with a brand that people could wear with pride, but also symbolised honest beginnings and street wear.
3 ideas were presented in the ideation process until we came up with the vintage game that is Jacks. We believe Jack’s stood for the hard-working family orientated demographic playing for quintessential old-fashioned street cred.
The logo combined this symbolism with strong, bold text. The resulting logo was something to be proud of.
The crew at USUW can’t wait to unleash this tiger which they currently hold by the tail.
Don't take our word for it... Read what they said:
“We approached Brain Box Media to establish a solid logo for us from scratch. We had a really good idea of what we wanted the brand to be, however had no idea about a logo. We presented this to Brain Box and were over the moon with the result. The final product is exactly what we had hoped for in every possible way."
Union Street Urban WearHayley and Angelo – Directors 
