- Logo design
Union Street Urban Wear (USUW) was looking for a logo to go with a brand that people could wear with pride, but also symbolised honest beginnings and street wear.
3 ideas were presented in the ideation process until we came up with the vintage game that is Jacks. We believe Jack’s stood for the hard-working family orientated demographic playing for quintessential old-fashioned street cred.
The logo combined this symbolism with strong, bold text. The resulting logo was something to be proud of.
The crew at USUW can’t wait to unleash this tiger which they currently hold by the tail.